Selling Puerto VallartaHannah López & Tom Gordon

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La Cruz de Huanacaxtle · Riviera Nayarit

La Cruz de Huanacaxtle real estate.

Everyone here just calls it La Cruz. It is a small fishing village on the north shore of the bay, between Bucerías and Punta Mita, with a large modern marina at the edge of town and one of the best Sunday markets anywhere on Banderas Bay. The first thing we ask anyone looking here is whether they plan to come for the winter or live here year round.

Fishing pangas tied up in the harbor at La Cruz de Huanacaxtle with the bay and mountains behind

The neighborhood

A real fishing village on the north shore.

La Cruz is truly a small fishing village, and that is a big part of its charm. The pangas still go out in the morning and come back to the harbor, the fish is sold at the Mercado del Mar right on the water, and the town itself is a handful of streets running down to the bay.

The marina changed La Cruz without taking that away. It brought sailboats and yachts, cruisers who spend the winter tied up here, and a run of good restaurants around the harbor, and on Sundays in season the whole breakwater fills with market stalls.

Bucerías is a short drive one way and Punta Mita a short drive the other, which puts La Cruz in the middle of the north shore. Like Bucerías and Nuevo Nayarit, it is in the state of Nayarit rather than Jalisco.

Living here

What daily life in La Cruz looks like.

The town you fall in love with during winter can feel very different in summer, when many seasonal residents leave and businesses close for the season. These are the things we make sure every buyer understands before they choose La Cruz.

Winter or year round

We always ask this first. La Cruz in January is busy, social and full of life. La Cruz in August is a quiet village. Both are lovely, but they suit different people.

The Sunday market

One of our favorite things about La Cruz, and we think one of the best markets on the bay, especially for the food. It runs from November through April, which tells you a lot about how the town follows the seasons.

Groceries mean a drive

For a full supermarket trip you will be heading to Bucerías or Nuevo Nayarit, by car, taxi or Uber. You are not going to walk down the street to a large grocery store, so factor that into your everyday routine.

A quieter summer

La Cruz has a permanent local community, but in a town this small seasonal closures make a noticeable difference. If you are thinking about a full-time home, spend time here in summer too.

Aerial view of the Sunday market stalls along the breakwater at the La Cruz marina, with boats in the slips and the hills of the north shore behind
The Sunday market from the air, running the length of the marina breakwater. In season, this is where half the north shore spends its Sunday morning.

The question we get most

La Cruz or Bucerías?

Buyers looking at the north shore usually narrow it down to these two towns, and they are only a few minutes apart, so it is a fair question. Bucerías has more shopping, dining and activity available throughout the year. La Cruz is smaller and quieter, and it has a stronger sense of being a village.

If you love a quiet fishing village lifestyle, La Cruz could be a wonderful fit. If you want more everyday convenience and activity year round, Bucerías may suit you better. And because they are so close, a lot of people who live in one spend plenty of evenings in the other.

Our advice is the same every time. Spend time in La Cruz during the summer as well as the winter, especially if you are considering it as a full-time home, and then decide. And before you settle on either town, look at Punta Esmeralda, which sits right between them.

Our first recommendation

Punta Esmeralda, between the two towns.

When buyers ask us to choose between La Cruz and Bucerías, we usually send them to look at Punta Esmeralda first. It is a gated community at the northern tip of Bucerías, right where it meets La Cruz, and we both think it is the best place to live on this stretch of the bay.

We love it because it is close enough to Bucerías to enjoy everything the town has, yet far enough from the hustle and bustle that it stays peaceful. The views are some of the best in the bay. From here you look across the entire bay, all the way down past Puerto Vallarta to the mountains on the far side.

It is very well maintained, and it is a mix of very large villas and very large condominiums. Most of the villas have their own pool, and there are two more pools in the community. There is a beautiful spa, a really nice fitness center, tennis courts and a very good restaurant on site. It is gated with security around the clock, and you can walk right out into the bay and gather your own oysters.

It has everything someone on vacation would want, and everything someone who wants to retire here would want too. That combination is hard to find, and it is why it is the first place we show people who are deciding between La Cruz and Bucerías.

From $600,000Condominiums
$2 million and upVillas
GatedSecurity 24 hours a day
Spa, gym, tennisPlus pools and a restaurant
A terrace at Punta Esmeralda looking across tile roofs and palms to the full sweep of Banderas Bay
From the terraces you can see the whole bay, all the way down past Puerto Vallarta.
The breakwater and calm water at Punta Esmeralda with Nuevo Nayarit and the mountains across the bay
Calm water in front of the community, with the far side of the bay behind it.
Looking from the clubhouse restaurant at Punta Esmeralda out to the pool and the ocean
From the restaurant out to one of the community pools and the ocean.
The fitness center at Punta Esmeralda with cardio machines facing floor to ceiling windows and gardens
The fitness center, with windows onto the gardens.
A treatment room at the Punta Esmeralda spa
One of the treatment rooms at the spa.
Hannah López and Tom Gordon on a terrace at Punta Esmeralda with the bay behind them
Hannah and Tom at Punta Esmeralda, where we have sold both a condo and a villa.

Walk through it with us

Our tour of Punta Esmeralda.

Our stake in it

How we help buyers in La Cruz.

We have sold both a condo and a villa in Punta Esmeralda, so when we talk about it we are talking about homes we have walked through, negotiated and closed. We do not hold a listing in La Cruz or Punta Esmeralda at this moment. That changes, and in the meantime we have full MLS access across Banderas Bay, so anything listed here is something we can show you and write an offer on.

What we bring to a La Cruz purchase is the honest conversation above. We would much rather spend an hour talking through how you will actually live here, in February and in August, than sell you a home in a town that turns out to be the wrong fit.

On the ground

What it looks like from here.

The Mercado del Mar fish market building at the La Cruz marina, with palms, shoppers and a rock seawall
The Mercado del Mar, where the morning’s catch is sold right on the water.
A crowd seated under shade sails watching live music at the La Cruz marina, with sailboats in the slips behind
Live music under the shade sails at the marina. On a market Sunday there is usually something playing.
Handmade embroidered textiles and colorful dolls on an artisan's table at the La Cruz market
Handmade textiles and dolls at one of the artisan stalls.
The market tents along the waterfront at La Cruz seen across a small sandy cove, with palms and the marina behind
The market tents from the little beach beside the marina.

Before you buy

What buyers ask us about La Cruz.

Is La Cruz part of Puerto Vallarta?

No. La Cruz de Huanacaxtle is in the state of Nayarit, in the municipality of Bahía de Banderas, the same one as Bucerías and Nuevo Nayarit. Puerto Vallarta is across the state line in Jalisco. The paperwork goes through the Nayarit registry, which we handle, and it changes nothing about how a foreign buyer holds title.

Should I buy in La Cruz or Bucerías?

It depends on whether you will be here for the winter or live here year round, and that is the first thing we ask. If you love a quiet fishing village lifestyle, La Cruz could be a wonderful fit. If you want more everyday convenience and activity all year, Bucerías may suit you better. The two towns are close enough that plenty of people live in one and spend their evenings in the other.

What is Punta Esmeralda?

A gated community at the northern tip of Bucerías, right where it meets La Cruz, and the first place we send buyers who are deciding between the two towns. It is a mix of very large villas and very large condominiums, with a spa, a fitness center, tennis courts, pools, a restaurant and security around the clock. Condominiums start around 600,000 US dollars and villas run past 2 million. We have sold both a condo and a villa there.

When is the Sunday market?

Sundays at the marina, from November through April. We think it is one of the best markets on the entire bay, especially for the food, and the waterfront setting and live music make a whole morning of it. It does not run in the summer months.

Where do people buy groceries?

For a full supermarket trip you will be heading to Bucerías or Nuevo Nayarit. La Cruz has small local shops, but you are not going to walk down the street to a large grocery store, so plan on driving or taking a taxi or Uber for the weekly shop.

What is La Cruz like in summer?

Much quieter. La Cruz has a permanent local community, but many seasonal residents leave and a number of businesses close for the season, and in a town this small you notice it. Our advice to anyone thinking about a full-time home here is to spend some time in La Cruz in summer before you buy.

Do I need a car to live in La Cruz?

Most people who live here full time have one. The village itself is easy to walk, and the marina, the restaurants and the market are all close together. Groceries, doctors and most errands mean a short drive to Bucerías or Nuevo Nayarit, and taxis and Uber cover it if you would rather not drive.

La Cruz de Huanacaxtle

Tell us what you are looking for.

Whether you want a place in La Cruz, a different part of the bay, or just to understand how buying here works, the first conversation is free and in whichever language you prefer.

Hannah López Local Market Expert +52 322 127 1893 hannah.lopez@cblacosta.com
Tom Gordon Luxury & Development +1 512 569 6371 tom.gordon@cblacosta.com
The office Coldwell Banker La Costa Calle Ancla Local #24 Marina Vallarta, Puerto Vallarta